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IFC Films Races to “Dust to Glory”

IFC Films Races to "Dust to Glory"

IFC Films Races to “Dust to Glory”

by Brian Brooks

A scene from Dana Brown’s “Dust to Glory,” which IFC Films announced it has acquired yesterday. Image courtesy of the filmmakers.

North American rights to Dana Brown‘s (“Step into Liquid”) latest project “Dust to Glory” have been acquired by IFC Films, the company’s president of entertainment Jonathan Sehring announced yesterday. The film reunites “Step into Liquid” producers C. Rich Wilson and Scott Waugh of Bronwa Pictures with producer Mike McCoy. The film documents the famous off-road race, the Baja 1000, the longest continuous point-to-point race in the world. McCoy himself a Baja champion, joined Brown for the project which was filmed in 2003 utilizing 50 cameras, four helicopters, a four-passenger buggy camera car and a crew of over 80 to capture the event which takes place in the desert of Mexico’s Baja Peninsula.

IFC Films’ director of acquisitions Sarah Lash negotiated the deal at the recent Cannes Film Festival, while Greg Johnson and Peter Newman of Gotham Sales represented the filmmaker. Chris Husband of Bear, Abrahamson, & Keller provided legal representation on behalf of Bronwa Pictures.

“Dust to Glory” also features archival footage from the inaugural race 36 years ago, which included such notables as Steve McQueen and James Garner. The filmmakers gathered more than 200 hours of footage during last year’s Baja 1000. “Endless Summer” director Bruce Brown, a member of the production team and the filmmaker’s father, supplied the early footage.

“Given the record-breaking success of “Touching the Void,” we felt Dana’s film would be a great fit for IFC, especially since ‘Step into Liquid,’ his first film, has become the definitive film on surfing,” commented Sehring in a statement.

Recent IFC Films releases include “Touching the Void,” which is among the top ten grossing documentaries of all time, as well as “Casa de los Babys,” “Kitchen Stories,” and “The Saddest Music in the World” in addition to “My Big Fat Greek Wedding,” and “Y Tu Mama Tambien.” IFC Films also recently announced it will co-distribute Michael Moore‘s anticipated “Fahrenheit 9/11” along with Lions Gate Films through Bob and Harvey Weinstein‘s Fellowship Adventure Group.

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