I have a feeling that many people outside of the tech world and the film business don’t realize what’s about to happen. But something is underway that will affect every single person that watches DVDs. I sort of assumed most people were aware, but I’ve realized more and more that this stuff is still kind of a secret, despite being offered on national news.
Remember VHS vs. Betamax? Well, that’s about to happen again, thanks to a little blue laser. Blue laser technology will create next generation software and hardware. Meaning, DVDs are about to get a format boost that will require new technology, new purchases, and new toys. In short, these are hi-def DVDs. The two competing camps are as follows: Sony’s “Blu-ray” discs and Toshiba’s “HD DVD” discs.
Both companies are rallying various troops and no one is sure who to peg as the frontrunner. On Sony’s side: they’re acquiring MGM, who owns one of the most lucrative back-catalogs and DVD libraries in the world. Plus, they have the Playstation 3 hitting stores with Blu-ray technology. Meanwhile, Toshiba was endorsed by the DVD Forum and claims that many of the existing DVD components will still work.
To try and shed some light, SXSW is in the process of putting together a panel discussion featuring representatives from at least the Blu-ray camp. We hope this panel in March can bring up questions and answers for the future of our DVDs and the DVD business.
For more details, quotes, and information check out CNN’s recent article about this important topic.