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New v. Old Media

New v. Old Media

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A front page story today in leading old media news source, The New York Times, underscores the increasing influence that new media has had on traditional outlets.

The page one piece, titled Vote Fraud Theories, Spread by Blogs, Are Quickly Buried, underscores a continuing shift. While blogs are often used by individual people who personally comment on and highlight stories in established outlets, in this case The New York Times (arguably the most important English-language newspaper) has reacted to email and weblog dialogues. Spurred by activists email messages and web-based claims, they investigated the information further and then published their findings as a lead story.

Just as gossip tabloids have influenced the mainstream media, driving celebrity stories to typically traditional outlets, so too are blogs, some with just small daily readerships that can multiply with an occasional frenzy of email and online traffic, influencing what the world’s leading media outlets write about.

[Image Copyright 2004 The New York Times Company (click photo for larger version).]

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