The music industry is a strange, strange business. While it’s hard to understand what motivates record labels sometimes, it’s even harder to predict what consumers are going to gravitate towards. Example: today comes the news that this next week’s number one album in America will be Hilary Duff’s Most Wanted. Now, while Hilary Duff having the number one album in America is bizarre enough, it’s worth noticing that Most Wanted is not just any new release. The album is actually a “greatest hits” collection for the singer/actress. That would be spanning her career of two albums.
But, nonetheless, approximately 208,000 people ran out and bought copies of the record this week alone. Don’t most of these people own both of the two albums already? Who handles Hilary Duff’s marketing and publicity, and how I can get them working for me?