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Steven Soderbergh Teams with Todd Wagner and Mark Cuban to Create New Distribution Model

Steven Soderbergh Teams with Todd Wagner and Mark Cuban to Create New Distribution Model

Steven Soderbergh has teamed up with entertainment entrepreneurs Todd Wagner and Mark Cuban, partners in 2929 Prods. and HDNet Films, to create a revolutionary new distribution model. The idea behind the collaboration is to make a vertically- integrated studio that will cut the gaps between theater, DVD and high-definition cable distribution release times for a single film. Soderbergh’s new film “Bubble,” a small-town murder mystery shot in digital with a budget of only $1.6 million, will be the first example of this new distribution model at work. “HDNet Films agreed to finance and distribute six high-definition video movies directed by Soderbergh, to open day-and-date in theatres, on HDNet Movies, and on DVD.” Theater owners are generally against the move, fearing a drop in ticket sales. Reuters reports.

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