In the New York Times, Sharon Waxman reports on a new study that indicates a drop in moviegoing among younger men:
In a survey of 2,000 moviegoers by OTX, a Los Angeles-based online research company, men under 25 said they had seen 24 percent fewer movies this summer than they did in the summer of 2003, when the same study was conducted. The drop in moviegoing was much smaller for women and for other age groups.
Instead, young men ages 13 to 25 reported that they were busy surfing the Web, instant-messaging with friends and playing video games on consoles like PlayStation 2 and Xbox.
The study also found that people who were attending movies less often were doing so because of the cost.