Just the other day I was blogging about booking hotels for SXSW in March… and now, news has come that an unnamed “luxury hotel” will be built in a prime spot of downtown Austin. Of great interest is the fact that this will cause the closure of popular downtown Austin eatery Bitter End, located on the corner of 3rd Street and Colorado. Bitter End was already in jeopardy after a fire this summer. So, it looks like Bitter End will likely pick up and move shop somewhere else.
But the question no one will officially answer is, “What is this unnamed ‘luxury hotel’ going to be?” I would imagine this to be a particularly important question for regular SXSW attendees. My guess? The W Hotel. There have been rumors floating for years that a W Hotel was due to be built downtown. So, who knows, more soon I’m sure.