To celebrate the one-week anniversary of his film’s DVD release, the always irreverant and charming Dan Mirvish has announced a special promotional campaign for his film, Open House.
“In a massive promotional blitz this weekend, there will be over half a million ‘Open House’ signs planted on streetcorners and front yards throughout North America. ‘It’s the ultimate grassroots promotion,’ said Mirvish. ‘People will not be able to avoid seeing a sign with our film’s name on it.'”
Get the whole scoop from Film Threat.
In related news, the Pearl Jam album Yield continues its daily promotional signage campaign, 10 years and counting.