I’m often asked how the bands at the SXSW Music Festival captilize on their experience (besides getting signed) like filmmakers do at the SXSW Film Festival… so, to help illustrate, I thought I’d share this story just published on Billboard:
New York rock trio We Are Scientists will release its Virgin debut, “Love and Squalor” on Jan. 10. The set has already enjoyed success in the U.K. since being released there in October, leading to a slot on the upcoming ShockWaves NME Awards tour alongside Arctic Monkeys, Maximo Park and Mystery Jets.
“I guess it fits into that Strokes formula, where the buzz is created over there before here,” lead singer/guitarist Keith Murray tells Billboard.com. “But, it’s not as contrived as it may seem. When we were at South by Southwest this past March, BBC Radio 1 DJ Steve Lamacq approached us after one of our shows and asked us to do a set on his [radio] show. We did, and, it was great. And we’ve been getting a lot of radio support there ever since. So, it made sense [to release the album in the U.K. first], because he had been giving us a push.”