IFC Films and music television network fuse, announced Tuesday that Lou Pepe and Keith Fulton‘s rock-odyssey feature, “Brothers of the Head,” will open in theatres as a co-release on July 28th at the IFC Center in New York, followed by the NuArt in L.A. August 4th as well as other select locations. The project marks IFC Films and fuse’s first co-release and fuse’s first foray into feature films. Both entities are Rainbow Media companies. IFC and fuse will collaborate on all marketing initiatives with fuse dedicating substantial airtime to content premieres, special promotions and exclusive clips. The fuse brand will be incorporated in all film-related advertising and promotional materials and the two properties will work together on securing additional initiatives and creating word of mouth campaigns aimed at the mutual target audience. The film is also expected to makes its broadcast debut on fuse in the first quarter of 2007. [Brian Brooks]
IFC Films and fuse to Co-Release “Brothers of the Head”
IFC Films and fuse to Co-Release "Brothers of the Head"
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