Last week on his blog, Mark Cuban (owner of Landmark Theaters, HDNet, Magnolia Pictures, etc.) issued a call for new ideas about movie marketing, explaining:
Only HDNet takes more time out my day than trying to solve this problem. Its the holy grail of the movie business. How do you get people out of the house to see your movie without spending a fortune. How can you convince 5 million people to give up their weekend and go to a theater to see a specific movie without spending 60mm dollars.
His request for ideas generated 1,000 comments (all available online). And a follow-up post on his blog, a few days ago, has generated another 130+ comments. Cuban has promised that he will award a job to anyone who can come up with fresh ideas. He writes, “This is an open challenge. You come up with a solution, you get a job. Seriously.”