Viacom’s MTV Networks has announced a deal to acquire Atom Entertainment for $200 million. The company, comprised of four online destination sites for short films, as well as online games and video, follows last year’s MTV acquisition of IFILM, the rival short film site online that ushered in an era of online entertainment back in early 1999.
In a statement today, Atom founder and CEO Mika Salmi said in a statement, “MTV Networks is a global leader in entertainment, and we are thrilled to join their family of brands. Leveraging MTVN’s platform will accelerate our growth and create new opportunities for both consumers and advertisers. We are proud of the business we’ve built and look forward to working together with MTVN to lead the way in the casual gaming and short-form video content business.” [Eugene Hernandez]