Who knew that Borat, Sacha Baron Cohen’s upcoming feature-film adaptation of his TV alter ego, would get this much attention? From rave reviews of the film, to a retaliation campaign by the character’s country of origin, Fox must be pleased with the amount of press they’re getting for a film that was pretty obscure only a few months ago. Taking a break from chronicling the controversy and the praise, The Guardian has published a profile of Cohen and his career. Expect it to be the first of many to come, between now and the film’s release:
Baron Cohen took Ali G to HBO and it is in America that his career flourished. As well as Borat’s first feature film, he has won flattering reviews for his role as a French Nascar driver in the Will Ferrell comedy Talladega Nights. He lives mostly in Los Angeles with his fiancée Isla Fisher, the Home and Away actor.
Those who know him say he is an ordinary, private and funny man. “He is just a normal nice guy,” says Andrew Newman. “He is surprisingly normal; a warm-hearted guy.”
As a performer, he has a flaw. Everyone eventually gets the joke. “His gags cease to work once he becomes well known,” says Neil Hamilton. “I’m sure he will [create a new character]. He will have to.”