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AusChron: Austin Artists Get SuperDeluxe

AusChron: Austin Artists Get SuperDeluxe

If you browsed the popular web video site, SuperDeluxe, you might think it came from Austin. That’s because some of the most popular shorts from that site, are created by homegrown ATX filmmakers and animators. Marc Savlov explores this phenomenon for The Austin Chronicle, and it’s about time. Austin creatives like Brad (George Washington) Neely and Bob (Ape Shit) Ray, are on to something very timely and cool. And then, you always have animator/musician Lance Myers (also a SXSWclick juror this year, natch) who is taking his acclaimed animation to a whole new audience. Neely is the real superstar of the bunch, though, as we’ve tried to evidence by programming his George Washington and Baby Cakes shorts in the festival over the years. There’s something really great happening online, and here’s some of what Savlov has to report:
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“Sometimes you’re lucky, and sometimes you’re good, and I think we were both,” says [SuperDeluxe’s Senior Vice President for Content Drew] Reifenberger from the Atlanta warehouse-space that SuperDeluxe.com shares with, not coincidentally, the Williams Street Adult Swim crew. “Austin is such a hotbed for creative talent that I think it was sort of inevitable that we’d end up with some talent. When we were down for South by Southwest, we met a ton of young talent that’s all based there.

“We really wanted to establish an audience and a brand and a positioning that would be around some really creative work that takes some comedic risks. And those three guys are exactly that. They’re like the poster children of SuperDeluxe.com.”

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