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iW NEWS | Red Envelope and New Line Home Entertainment to Spawn “The Business of Being Born”

iW NEWS | Red Envelope and New Line Home Entertainment to Spawn "The Business of Being Born"

North American rights to Abby Epstein‘s “The Business of Being Born” have been acquired by Red Envelope Entertainment and New Line Home Entertainment, the companies announced Wednesday. Red Envelope Entertainment head Bahman Naraghi saw the doc, produced by former talk show host Ricki Lake, during the 2007 Tribeca Film Festival. Red Envelope plans a theatrical release in “key U.S. cities” in October, followed by the film’s Netflix launch. New Line Home Entertainment is planning a traditional DVD launch in the first quarter of 2008, according to Kevin Kasha, SVP of acquisitions and programming at the company. Compelled to find answers after the stressful delivery of her first child, Lake recruited filmmaker Epstein to “explore and question the way American women have babies,” according to a joint release. The film’s fundamental question is, “should most births be viewed as a natural life process, or should every delivery be treated as a potential medical emergency? As Epstein uncovers some surprising answers, her own pregnancy adds a very personal dimension.” The acquisition was negotiated by Naraghi, Kasha and Guy Stodel of New Line with Josh Braun of Submarine representing the filmmakers. Legal affairs were handled by REE’s Thomas Zadra, head of business and legal affairs, and Victoria Cook of Manhattan law firm FKKS, who represented the filmmakers. [Brian Brooks]

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