After its March 2007 world premiere at the South by Southwest Film Festival and single play dates at various film centers and design conferences across the United States, director Gary Hustwit‘s feature-length documentary “Helvetica” landed Sept. 12 for an extended run at New York’s IFC Center and the response was a tidal wave turnout by typography fans.
“Helvetica,” a look at global design culture and an examination of the Helvetica typeface via interviews with acclaimed designers, earned $21,724 since its Wednesday opening, good enough for the top spot on the iWBOT. Hustwit’s on-site appearances alongside designer Tobias Frere-Jones and editor Shelby Siegel helped attract crowds. Still, its status as the top weekend specialty film confirmed what Hustwit believed all along: people can’t get enough of good design.
‘Helvetica” returns to the art-house circuit playing Chicago’s Gene Siskel Film Center Sept. 21 and the Oklahoma City Museum of Art Sept. 28. [Steve Ramos]