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SXSW and ON Networks Partner for Greenlight Awards

SXSW and ON Networks Partner for Greenlight Awards

I’ve been chatting for a while now about Web and mobile episodic, and how I believe that’s a very useful and valuable avenue for independent filmmakers today. Well, to make even more of a statement, we’re partnering with Austin-based ON Networks to offer an opportunity for content producers. Here’s an announcement that went out today:

SXSW and ON Networks to Host Industry’s First Awards Honoring Original, Digital Entertainment Series

AUSTIN, Texas – Nov. 19, 2007 – Movies have the Oscars, Television has the Emmys and now, ON Networks (ON) in partnership with South by Southwest Film Conference and Festival, will recognize the best in digital entertainment with The Greenlight Awards, a competition aimed at discovering the next great, original and episodic Digital Series. Submissions will be reviewed from December through February 15, 2008 culminating at an exclusive event during SXSW 2008, March 7-15. Detailed information about submission criteria and requirements, celebrity judges, and other contest information will be available in early December on the SXSW and ON websites.

Unlike traditional television series which are limited by broadcast schedules and narrow distribution, Digital Series vary in length and are available to consumers anywhere and anytime via the web, mobile devices, gaming consoles, IPTV and digital cable systems. As a result, Digital Series give advertisers, writers, talent, and producers global access to potential audiences and a new revenue channel.

“Episodic content for mobile and Web technology is the future for many independent filmmakers and creative artists,” says SXSW Film Festival Producer Matt Dentler. “At SXSW, we do our best every year to look beyond the normal channels and find new talent. We’re thrilled to partner with a forward-thinking company like ON Networks so that we can tap into some of today’s up-and-coming content producers.”

The winner of this exciting new media challenge will be announced at the Greenlight Awards event during SXSW 2008, and will receive $10,000.00 cash and a distribution deal from ON.

“As recent shifts in the network TV industry have shown, digital content is here to stay,” said Jen Grogono, chief content officer for ON Networks. “Its openness is already allowing a far greater number of talented writers and producers to bring their ideas to new networks everywhere so that consumers can discover the next big thing in television entertainment. We are delighted to partner with SXSW to recognize the emerging talent of the digital era.”

Submissions will go through ON Networks, not SXSW. Expect some more updates soon.

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