J.J. Abrams’ internet marketing bonanza, Cloverfield opened huge last night, grossing $18 million Friday (according to Fantasy Moguls), and heading for a January record (by far) $45-50 million weekend. The previous record was the Star Wars re-release back in 1997, which took in $35.9 million. The Katherine Heigl rom-com 27 Dresses practiced some smart counter programming this weekend as well, taking $8.6 million on Friday en route to $24-27 million over the weekend. While Katie Holmes‘ return to the screen predictably tanked, as Mad Money made no such thing, taking $2.25 million on Friday.
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