Blockbuster Inc. CEO James Keyes sheds some light on his company’s planned in-store kiosks, which will allow for the download of films onto portable devices. From Georg Szalai’s article in The Hollywood Reporter:
The download time of the kiosk, designed in its pilot version by NCR, which also builds airline ticketing kiosks, is targeted to get down to 30 seconds over time as Blockbuster is striving for an ATM-like experience, Keyes said.
As demonstrated by the CEO in the annual meeting Wednesday, the kiosk allows store visitors to search and browse for downloadable films, watch trailers and buy or rent movies with a credit card or pre-loaded Blockbuster card. Over time, it will also allow them to subscribe to kiosk or other service usage.
Keyes later told reporters he could envision a monthly subscription fee of $10 along with a free device give-away down the line.
Will this work to help get consumers in their doors?