In the wake of the Sex and the City boxoffice juggernaut, a lot of people are going to be speculating about which upcoming chick flicks are going to ride a new wave of interest in women’s pics.
Truth is, most romantic comedies are not Big Event pics like Sex and the City–which is an escapist sexy entertaining movie that celebrates what it is to be a woman. How often does that come our way?
In fact, the movie version of the HBO series (which still draws decent numbers in reruns, years later) serves as an unwelcome reminder of how little the formula pablum served up by the studios satisfies the demanding femme demo. In other words, Sex and the City got made because it was a hit HBO show, not because it fit into any of the usual Hollywood notions of what women want. And thus it is an anomaly.
Which is not to say that I’m bitching about the trailer below, for He’s Just Not That Into You, which at least boasts a strong ensemble cast led by Jennifer Anniston, Ben Affleck, Drew Barrymore and Scarlett Johansson. So you tell me: will this one be boffo at the b.o.?