The IFP in New York will kick-off a new “First Weekend” series with the self-distributed theatrical release of Lance Hammer‘s “Ballast.” The org bought out the second night, 8 p.m. screening of the Sundance award winner at Film Forum (October 2nd) and is selling premium tickets (priced at $25), that will include a post-screening conversation with Hammer and Tony Award winner Sarah Jones, followed by a private after-party. Full box-office proceeds are going to the film and its release. After reading a recent indieWIRE article about Hammer’s plans to to take the film back from IFC and release it himself (with consultant Steven Raphael of Required Viewing), IFP head Michelle Byrd said she reached out to the filmmaker about how to help support the release, activating ideas that had been simmering for some time. The new IFP program will support self-distributed indies on a quarterly basis. “It’s really just trying to figure how how we can get as many stakeholders [involved with] filmmakers who are releasing their own work,” Byrd told indieWIRE this morning.