I spent the better part of Thanksgiving Day watching football. First, the Dallas Cowboys and then, the Texas Longhorns. Two different games, two different leagues, two different channels. And, two different action movies with a heavy rotation of commercials. The one you couldn’t escape, was Bryan Singer’s Valkyrie. The ads for that seemed almost as unavoidable as UT beating the crap out of Texas A&M. It’s notable also, because this was a film that only recently had its release pushed up to Christmas. Way to make up for lost time, United Artists.
The other big movie commercial was for the already-in-release Transporter 3. What’s curious about Lionsgate’s choice to advertise this film, is the fact that they have two other male-oriented action films opening over the next month: The Spirit and Punisher: War Zone. Why not spread some of the wealth on those riskier releases? And, where were the ads for The Day the Earth Stood Still or, for that matter, the football drama Hurricane Season? Fox and the Weinstein Company, respectively, may have dropped the ball. Then again, there’s still time. We have a few more days of football to go this weekend.