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Where’s the Porno?

Where's the Porno?

Still haven’t caught the new Kevin Smith film yet, but it’s certainly on my list of things to see while I’m not yet drowning in Florida Film Festival submissions (give it another week or two). Hearing the good buzz from the Toronto Film Festival and then seeing Smith speak and do a Q&A opening night of the IFP’s Independent Film Week in September only made me more curious. But one of the things I’ve found odd and a little disconcerting about the release of ZACK AND MIRI MAKE A PORNO is just what is the name of this film anyway?

The Weinstein Company seems to be calling it both its original title (with “Porno”) and just ZACK AND MIRI (obviously without). I can kind of understand TV trailers airing during primetime or early in the evening playing it safe, but why use an abbreviated, “safe” title during late night programming such as Conan or Letterman? And you would presume print ads in the always conservative Orlando Sentinel to not feature the “Make a Porno” campaign, but it’s still lame–what else would you expect from a paper that asterisks the titty in ITTY BITTY TITTY COMMITTEE, recently shown in the Gay Orlando Film Festival?

The film has an “R” rating. Are the words “Make a Porno” really that scandalous in this day and age? Somebody in marketing obviously thinks so.

–Matthew

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