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Blu-ray “Going Mainstream”

Blu-ray "Going Mainstream"

Blu-ray Disc Association president Andy Parsons: “We’re getting out of the early adopter phase and into the mass market phase. It’s been two and half years since we first introduced a Blu-ray Disc player. 2009 is the year we expect to continue significant growth of the format. This will be our big growth year.”

The hi-def DVD player had a strong boost over the holiday shopping season, but things are only starting to ramp up, according to reports from CES this week. Various Blu-ray manufacturers announced a series of new developments, including Netflix/YouTube streaming, wireless internet capability, and a lower price point. Now, let’s sit back and see if Middle America will take a bite.

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