The Twilight DVD sold more than 3 million units when it was released March 21, which lands it in the top five best first day DVD releases over the past two years.
WITH OVER 3 MILLION UNITS SOLD
Midnight DVD Launch of Film‚Äôs Saturday, March 21st¬†Release
Soars in to the Top Five Best First Day Releases in the Past Two Years
Los Angeles, CA ¬†March 22, 2009 ‚Äì Summit Entertainment announced today that the home entertainment release of the studio‚Äôs action-packed, modern day vampire love story TWILIGHT sold over 3 million DVD units in its first day of release.¬† The DVD launch commenced this past Saturday morning at midnight with nationwide events during which time¬†
Thousands of TWILIGHT fans across the nation participated in the ‚ÄúTWILIGHT at Midnight‚Äù event and some were surprised by filmmaker and cast appearances.¬† 2,500 fans attended in Salt Lake City to see Rachelle Lefevre who plays Victoria; 2,000 showed up in Los Angeles to see Ashley Greene who plays Alice Cullen; over 1,000 fans came out to see director Catherine Hardwicke in Dallas; 700 fans lined up in New York for Edi Gathegi who plays Laurent; and 500 fans in Chicago saw Nikki Reed who plays Rosalie Hale.
With over 3 million DVD units sold, TWILIGHT enters the top five best first day DVD releases over the past two years along with PIRATES OF THE CARIBBEAN: AT WORLD‚ÄôS END, THE DARK KNIGHT, HARRY POTTER AND THE ORDER OF THE PHOENIX, and TRANSFORMERS.
Summit Entertainment‚Äôs Co-Chairmen Rob Friedman and Patrick Wachsberger stated, ‚ÄúThe Saturday release in conjunction with the groundbreaking retail events across the country have proven to be overwhelmingly successful which in turn benefited TWILIGHT fans as well as our retail partners.¬† Home Entertainment President Steve Nickerson, the home entertainment group and the entire family at¬†
‚ÄúWe are incredibly appreciative that TWILIGHT fans came out to once again support this film at our midnight events across the nation,‚Äù said Steve Nickerson,¬†
TWILIGHT, which was released in theatres on November 21, 2008, grossed $69.6 million domestically in its first weekend and to date had grossed nearly $380 million worldwide.¬† The film tells the story of 17-year-old Bella Swan (Stewart) who moves to the small town of¬†
Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually.