B-Side Entertainment and Home Video/DVD distributor Virgil Films & Entertainment have entered into an exclusive partnership for the release of B-Side’s films on DVD. This announcement comes on the heels of the launch of B-Side’s distribution arm.
B-Side Entertainment offers filmmakers an alternative to the world of independent distribution. Through niche marketing and insight gleaned from festival audience data, B-Side’s model is to generate significant ancillary revenues at a fraction of the normal cost. Virgil Films & Entertainment distributes DVD product in the theatrical feature film, documentary, special interest, and sports categories through partnerships with Sundance Channel Home Entertainment, ESPN, MLB Productions, and TV Guide, among others.
“Virgil and its president Joe Amodei are known for being smart, innovative and filmmaker friendly,” Chris Hyams, Founder and CEO of B-Side, said in a statement. “We’re excited to work with Virgil to find new ways of achieving results in the tough DVD business.”
“B-Side offers a new exciting alternative to the age-old theatrical release of independent product we have lived with for some time now. It gives films a chance of being seen, something that is almost impossible to accomplish given the economic realities of today,” said Joe Amodei, President of Virgil Films & Entertainment, in a statement. “In our business it is all about how many eyes get to view a film and B-Side increases those numbers dramatically. The extra exposure these films receive will help our DVD sales and rentals.”
B-Side has additionally announced the acquisition of its first feature film, Jared Drake’s “Visioneers.” Starring comedian Zach Galifianakis, the film is a dark comedy set in a futuristic society in which citizens are known to spontaneously combust from stress. D.W. Moffett, Judy Greer, Missi Pyle, and James LeGros co-star. The film premiered at the 2008 Seattle International Film Festival and went on to play such festivals as CineVegas and AFI.
The acquisition is the second this year for the Austin-based distributor (the first being “RiP: A Remix Manifesto”), which plans to acquire, market and distribute ten films in 2009.