On its surface, a movie about a dowdy middle-aged woman chef–even French cooking icon Julia Child–may not seem commercial. But several elements in this mix could make Julie & Julia, which Sony opens August 7, commercial indeed.
One factor that people often ignore when they look at the string of recent hit chick flix such as The Devil Wears Prada, Marley & Me, Sex and the City and Mamma Mia! is one huge demo in the marketplace–which television is smartly tapping into–Boomer women. Older females adore 50ish movie star Meryl Streep, who’s on a roll these days, and they also dig 60ish writer-director Nora Ephron, who boasts rom-com cred from her two biggest hits, 1993’s Sleepless in Seattle and 1998’s You’ve Got Mail. (It’s been a while, though.)
Movies about food are also audience faves, from Taiwan’s Eat Drink Man Woman, Japan’s Tampopo, Denmark’s Babette’s Feast and Germany’s Mostly Martha to American cook-fests Big Night, Fried Green Tomatoes and Mystic Pizza. Ephron talks about cooking Julia Child recipes on the on the set of Julie & Julia. It’s a smart way to get audiences salivating.
What are your favorite food movies?