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L.A. Times Plans Next Advertorial, Controversy

L.A. Times Plans Next Advertorial, Controversy

Hot off the heels of the advertisement-as-news-story that ran on the front page of the Los Angeles Times in conjunction with NBC’s new series, Southland, the paper is prepping a similar advertorial. This time, it will be printed to promote the upcoming film, The Soloist, and will also appear to most casual readers as a regular feature article. There’s context here as well, since the source material for the Jamie Foxx/Robert Downey Jr. release comes from a Los Angeles Times reporter. The Wrap recaps the whole controversy, and also cites a staff meeting where the message was clear: more of this to come. Without a doubt, this use of newspaper publishing is a tricky topic, with diverse perspectives. And, of course, this is nothing drastically new in the world of print publishing. How many times are you flipping through a magazine and stumble upon an over-the-top “advertising section” that otherwise appears to be editorial?

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