YouTube has gone live with long-form feature content. One of the charter partners on the new deal is SnagFilms, which now has a YouTube channel featuring full-length feature documentary films selected from SnagFilms’ online library. Their long-form feature collaboration launches April 17.
Now, YouTube users can view free ad-supported, full-length feature documentary films via YouTube’s search feature as well as library listings on the SnagFilms channel. The initial film slate will come from the 650 docs available on SnagFilms, and will grow over time. SnagFilms splits the revenue it receives from the accompanying
commercials with its filmmakers.
Exposure for docs from this co-venture “will help grow the reach and impact of non-fiction films,” says SnagFilms CEO Rick Allen.