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Nikki Finke: Moving Target

Nikki Finke: Moving Target


Everybody’s talking about Nikki Finke.

She’s a compelling, charismatic, threatening figure. Walter Winchell is a good comparison. (The mighty gossip columnist inspired Burt Lancaster in Sweet Smell of Success.) That’s because until now, at least, no one told her what to do. Here’s her latest, on not getting the Ben Silverman scoop.

Finke’s getting shot at because she has power and because she has done, by herself, what few can do in journalism today: make money. People are taking her seriously because she lured huge traffic to her blog and sold it for unspecified millions. The question remains: will changing her indie maverick status change the factors key to her success? Can you mainstream Deadline Hollywood Daily?

We will soon see how she moves with the changes as she starts her new gig as a cog in Jay Penske’s online machine. He was smart to use her as a driving traffic generator for Movieline and Bonnie Fuller’s new iteration of Hollywood Life. She helped to put Penske’s media empire on the map. Now we’ll see if she can keep the momentum going on Deadline Hollywood Daily.

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