Variety is undergoing some major changes. Some are a factor of the venerable trade paper’s adjustment to the challenging advertising economy. In the past year, the company has trimmed down in size over several rounds of layoffs which saw the departures of not only me but hard-driving daily editors Michael Speier and Kathy Lyford. Both were well-paid, high-level execs with years of newsroom experience. Speier moved briefly to The Wrap (which also picked up ex-Variety TV editor Joseph Adalian) but Speier is leaving in order to run internal publications at Disney.
The most dramatic change at Variety was Peter Bart’s move from editor-in-chief into columnist/blogger mode, as lieutenant Tim Gray took his place.
Running the news room under Gray are Kirstin Wilder and ex-Hollywood Reporter editor Cynthia Littleton. Pat Saperstein and Ted Johnson edit The Weekly, which still generates enough ads to justify its publication, although I don’t see why they don’t move The Weekly from Sunday to Friday, when all that juicy content would have a shot of getting dispersed online before the weekend.
Variety is now hiring a nuts-and-bolts managing editor for the daily. They are also looking for a forward-thinking online player to replace Dana Harris as web editor. Harris is moving into a job where she will figure out premium content to place behind the new pay wall.
There will be two pay walls. One will require a subscription, and one will have studio system information for which people will pay extra. But folks at Variety don’t know when they’re going up. They’re still working it out. And there will be plenty of free content as well. They may give the public the first two bullet graphs of a new story, and make them subscribe to get the rest or dig into archives. But some of it has to be accessible.
Variety isn’t ready yet to give up on print, which still yields premium ads. But as more entertainment companies are abandoning their print subscriptions, the trade is banking that pay walls are the best way to survive.