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“This Is It” Has $7 Million Opening Day

"This Is It" Has $7 Million Opening Day

Though by no means an independent film, indieWIRE figured our readers might be curious about how “Michael Jackson’s This Is It” managed on opening night anyway.

Contrary to early estimates (which had the film opening around $12 million), Sony has officially reported an opening day gross of $7.4M for the film, which played on 3,481 theaters including IMAX venues. That amounted to a $2,126 average in one day. The figure included sales from late Tuesday night.

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