Thanksgiving week was the biggest week ever for Comcast’s VOD platform. The most likely reason: a parade of new releases that launched on VOD, day-and-date with their DVD release. These films, a growing number of Hollywood releases willing to collapse windows, included Four Christmases, Angels & Demons, and Funny People. For producers and companies worried about cannibalization of DVD revenue, take note of the three most popular hard format rentals of the same week: Four Christmases, Angels & Demons, and Funny People. Jennifer Netherby, at Video Business, speaks with Comcast’s Derek Harrar about the increasing expectancy from consumers for these kinds of VOD releases:
Comcast’s Harrar said the company has found that consistently offering content at the same place with the same release window has been the single biggest thing to drive on-demand transactions. “Essentially, what’s happening with day and date is people are starting to count on it,” he said.
Asked if Comcast would use November’s results to push for more day-and-date releases from studios, Harrar said that’s no longer necessary.
“Everything about this model is really working,” he said. “It’s certainly true a month like November helps it even more. We’re at the point where we don’t have to take a victory lap.”