The Motion Picture Association of America (MPAA) has launched a rejiggered film ratings website for its Classification and Ratings Administration (CARA). Outgoing MPAA chairman Dan Glickman wants the site to provide parents with more “clear and concise information about the content of a film in order to help them determine whether a movie is suitable for their children,” he said.
The new site boasts FAQs, ratings definitions and an expanded printable and searchable database of films rated as far back as 1968, when then MPAA-chairman Jack Valenti devised the ratings system to stave off local censorship of movies. Parents can also sign up for a free weekly email service (“red carpet ratings”) with ratings info on current films, and if they’re interested, check out the way the MPAA rates and monitors showings of trailers, too.
The site may function as more of a promotional vehicle for the oft-beleaguered MPAA (which filmmakers and the media, more than parents, tend to attack for its ratings policies) than a user-friendly site for parents. What do they need to know? A rating is a rating.