The Tribeca Film Festival has announced that the DreamWorks Animation sequel “Shrek Forever After” will open the 2010 Tribeca Film Festival. The final chapter in the “Shrek” series, the film was directed by Mike Mitchell and features the voicework of Mike Myers, Eddie Murphy, Cameron Diaz and Antonio Banderas. The premiere will take place on Wednesday, April 21, 2010, while the Festival will run through May 2.
Previous Tribeca openers include Tina Fey comedy “Baby Mama” and Woody Allen’s “Whatever Works.”
“We have always sought to open our Festival with films that are captivating and strike an emotional chord with movie-goers,” said Jane Rosenthal, co-founder of the Tribeca Film Festival, in a statement. “‘Shrek Forever After’ combines the very best in storytelling and artistry while showcasing the wonders of innovative 3D filmmaking. It is one of the most anticipated new movies of 2010 and we are so pleased that DreamWorks Animation is bringing the final chapter of Shrek to the Tribeca Film Festival for its world premiere.”
The film is described by the festival: “In ‘Shrek Forever After,’ Shrek, who has already successfully challenged an evil dragon, rescued a beautiful princess and saved his in-laws’ kingdom, is faced with the question: What’s an ogre to do? Well, if you’re Shrek, you suddenly wind up a domesticated family man. Instead of scaring villagers away like he used to, a reluctant Shrek now agrees to autograph pitch forks. What’s happened to this ogre’s roar? Longing for the days when he felt like a “real ogre,” Shrek is duped into signing a pact with the smooth-talking dealmaker, Rumpelstiltskin. Shrek suddenly finds himself in a twisted, alternate version of Far Far Away, where ogres are hunted, Rumpelstiltskin is king and Shrek and Fiona have never met. Now, it’s up to Shrek to undo all he’s done in the hopes of saving his friends, restoring his world and reclaiming his one True Love.”
“DreamWorks Animation is honored to bring the world premiere of ‘Shrek Forever After’ to New York City for the 2010 Tribeca Film Festival,” added DreamWorks Animation CEO Jeffrey Katzenberg in a statement. “It is a great privilege and tribute to our entire cast and crew to have been chosen as this year’s opening night selection.”
The 2010 Tribeca Film Festival will announce its feature film slate on March 10 and 15, 2010.