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Reliance Sets Widest Bollywood Release Ever For “Kites”

Reliance Sets Widest Bollywood Release Ever For "Kites"

In what will be the widest ever release for any Indian ‘Bollywood’ production, “Kites,” the romantic adventure starring Hrithik Roshan and Barbara Mori, will open globally, including the U.S. and Canada, on May 21st, day and date with its Indian release. The Rakesh Roshan production, directed by Anurag Basu, will be released by Reliance BIG Pictures on more than 2000 screens simultaneously, including over 200 in the States.

Shot completely on location in Las Vegas, Sante Fe and Los Angeles, the film is a unique ‘Bollywood’ film in a number of ways, not the least of which is the fact that a reworked English language version, designed to extend the reach of the original, will be launched in select engagements one week later. Entitled “Kites: The Remix,” it is being presented by Brett Ratner, who oversaw its creation. In the States, “Kites: The Remix” will be released in association with Mark Urman’s Paladin, and will open in several major markets, including New York and Los Angeles, for the Memorial Day holiday weekend beginning May 28th.

Reliance BIG Pictures CEO, Sanjeev Lamba, commented ”Kites’ is a very important film for Reliance with a story that has international appeal. By releasing the original Hindi version and Brett Ratner’s ‘Remix’ a week apart, we feel that we can reach the largest possible audience, including the younger demographic for whom 2+ hours is a challenge’

As of May 21st, ‘Kites’ will play at all traditional Indian film venues around the World, including Reliance’s own newly- opened Big Cinema on E. 59th Street in Manhattan, New York. However, the vast majority of the initial screens will be major-chain, mainstream commercial theaters, as well as specialty cinemas catering to foreign film-going audiences.

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