Ted Hope’s exhaustive blog post “38 More Ways The Film Industry Is Failing Today” is more like a small book than a blog–a call to arms from inside the indie trenches. As most industryites head to Cannes this week, they might print out Hope’s list for some useful plane reading and ponder why the Indie Film Industry seems to be in such turmoil and transition right now.
How can the traditional business of non-Hollywood film continue as it always has in the halls of the Cannes Marche, the little French restaurants and late night booze sessions when as Hope points out, we still haven’t figured out how to:
— “Justify the ticket price” for a theatrical release.
— Develop a sustainable “investor class” that focuses “on the investors’ concerns and standardized structures.”
— Create new “business plans” NOT “based on notions selected from before September 15, 2008 when Lehman Brothers collapsed.”
— Come up with a foreign sales model that recognizes the fact that “acquisition markets are collapsing and fee levels [are] shrink[ing]. This old model is centered around stars’ perceived value — an attribute that has been less reliable than ever before.”
— “Engage constructively with other industries that we should be aligned with, most obviously, the tech world.”
And that’s just a random five that I’ve selected…. I don’t see anyone, except Mark Lipsky, really arguing that Hope is fundamentally wrong. So if he’s right, what is the industry going to do about it?