In a ceremony hosted by the comedian Dean Edwards, the Golden Trailer Awards, which honors the best in film trailers, named the trailer for “The Cove” Best in Show in their eleventh annual ceremony. “The Cove”‘s win marked the first time a documentary took home the award. The dolphin-slaughtering exposé also took home the best documentary trailer award. The sickening trailer for “The Human Centipede” took home for Trashiest Trailer, and “Bad Lieutenant: Port of Call New Orleans” took home the Golden Fleece for best trailer for a bad film. Commenting on this year’s entries, Monica Brady, co-founder and exec producer of the show, noted, “Across the board, 2010 was a big year for innovation. A lot of people made creative use of both new and traditional media to entertain and draw in their audiences.”
A complete list of winners from the eleventh annual Golden Trailer Awards:
Best Action
“Sherlock Holmes,” Warner Bros., Mojo
Best Animation/Family
“Shrek Forever After” “Best Ever” (Trailer #2), Paramount Pictures, Aspect Ratio
Best Comedy
“Get Him to the Greek” “Trailer 4: The Job/Red”, Universal, Workshop Creative
Best Documentary
“The Cove,” Roadside Attractions/Lionsgate, AV Squad
Best Drama
“Brothers” “Moving On/U2”, Lionsgate, Seismic Productions
Best Horror
“Antichrist,” IFC Films, Kinetic Trailers
Best Independent
“A Serious Man” “Trailer 3”, Focus Features, Mark Woollen & Associates
Best Music
“This Is It” “Domestic Trailer 1”, Sony Pictures Entertainment, Create Advertising Group
Best Romance
“The Young Victoria,” Apparition/GK Films, Mojo
Best Thriller
“District 9” “Domestic Trailer – Warning”, Sony Pictures Entertainment, Create Advertising Group
Best Video Game Trailer
“Rage” “Rage Announce Trailer”, Electronic Arts, Hammer Creative
Golden Fleece (best trailer for a bad movie)
“Bad Lieutenant: Port of Call New Orleans,” First Look Studios, Mob Scene
Most Original Trailer
“Cemetery Junction” “Teaser”, Sony Pictures Entertainment, Empire Design
Summer 2010 Blockbuster Trailer
“Knight and Day,” 20th Century Fox, Wild Card
Trashiest Trailer
“Human Centipede,” IFC Films, Kinetic Trailers
Best in Show
“The Cove,” Roadside Attractions/Lionsgate, AV Squad
