Yahoo! has hired Movieline.com blogger Mark Lisanti as deputy editor of their new Entertainment Blogs. Lisanti, the founding editor of Gawker Media’s Defamer, made the announcement in his blog: the Yahoo! blogs are “launching in the not-too-distant future” and Yahoo! is “continuing their recent pattern of hiring away every blogger they’ve taken a shine to.” He will report to Entertainment Blogs editor Courtney Reimer (who moved to to Yahoo! from MTV earlier this year). Yahoo! has a hold on entertainment news, with more traffic than People, E!, Entertainment Weekly and Us Weekly combined.
UPDATE: For any online movie story to make Yahoo Movie’s front page is the Holy Grail. It’s nice to see that someone thinks there’s room to expand in the realm of entertainment blogging, which feels awful crowded to me. But Lisanti’s voice has always come through loud and clear; plus, he carries some of that snarky-compelling Nick Denton DNA, which is not a bad place to start.
Yahoo also paid $90 million Associated Content, which is part of a more disturbing trend toward volume blogging. While I’m glad AOL is hiring out-of-work journos as it overhauls its content, the sheer volume of all those stories flowing through their pipeline (to which I contribute, I must add) is a tad unsettling. The complaint I hear from everyone is that they are overwhelmed with “too much content,” “too much to read.” Much more disturbing is something like USA Today’s Demand Media, which pays writers miniscule amounts to write on the day’s trending topics.