A friend of a friend is trying to map out festival and distribution strategy for a new doc. As I was responding to his email tonight I simultaneously came across this blog post by “MacHeads” director Kobi Shely: Can Indie Docs Secure Profits From Digital Distribution? Yes and No (via Basil Tsiokos on Twitter).
The take away follows (but read the full blog post for the explanation and insight):
1. Sell your DVD, Digital file for download, from your website
2. When DVD sales slow down, sign a digital distribution contract and sell your movie on iTunes US, UK, Canada + Amazon VOD + your DVD on Amazon + Retail stores DVD distribution
3. Sell your movie to Netflix streaming
4. Offer your movie for “free” on Hulu, Snagfilms and any possible digital platforms
Do others agree? Disagree?