The Hong Kong International Film Festival Society (HKIFFS) has appointed Yuet-fung Ho as Director of Asian Film Awards (AFA). In her new position, effective since last month, Ho will oversee the AFA strategic growth and promote the event worldwide.
Ho, a graduate from the Journalism School of Chinese University of Hong Kong, worked in the U.S. as Managing Director of CBS Broadcast International Asia Inc., and later launched CBS’s Asia operation in Hong Kong, managing CBS programming in Asia till mid 2000’s. More recently Ho served as Vice President, International Business Development at New York City Economic Development Corporation for Mayor Bloomberg’s administration.
Roger Garcia, Executive Director of HKIFFS commented on Ho’s appointment in a statement, “With her valuable background and experience in production, programming and marketing, Ms. Ho will play a leading role in the development of AFA and its recognition in the region as one of Asia’s representative events.”
On what she seeks to do as Director, Ho said in a statement, “AFA has helped position Hong Kong as the hub of the Asian film industry. Compared to other long-standing international film awards, AFA is still young and has the potential for further development. The film industries and audiences of Asia are growing fast. I hope that by using Hong Kong’s natural advantages of strategic geographical location and thriving business center, the AFA can become a bridge of communications between different Asian countries, and play an important role in promoting the development of the Asian film industry.”