Jeremy Allaire at TechCrunch maps out “the five biggest trends in online video that will play out in significant ways for end-users and publishers alike” to expect in 2011. According to Allaire, the trends to observe include: Connected TV Platform Wars, the influence of social media on recommendations, and the companies out there who will try to compete with Netflix:
In 2011, we’ll see the first wave of attempts to create more rich TV subscription bundles that are available over the Internet. Expect Netflix to start paying for more recent and popular TV shows, and for Apple to potentially offer a low-priced ($25/month) TV subscription product with a collection of recent hit TV shows. But most major broadcasters and studios won’t bite or participate in a meaningful way, leaving consumers still feeling like these products don’t offer enough. The absence of a broad offering of live sports will be a major factor keeping cords from being cut.
At the same time, your existing cable subscription will start to offer a greater range of content over the Web, and likely top-tier cable companies such as Comcast / Xfinity will make their online video products available through open devices and apps, blurring the lines even further.
We’ll have to wait until 2012 when the scale of Connected TV adoption is large enough that online TV subscription providers will be willing to write big enough checks to get the best available programming.