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YouTube’s Most Watched Spots of 2010 and what that says about viewer habits

YouTube's Most Watched Spots of 2010 and what that says about viewer habits

YouTube has released a list of the most popular advertisements streamed on the site, through this past year. As the folks at NewTeeVee observe in their report, an interesting fact is that only a few of these popular advertisements consist of the TV-friendly, 30-second “spot.” We’ve known for years that the Web was a place for video creators to create content beyond the standard 30-second spot, but what this list indicates is that viewer demand has started to seek the same:

30-second versions of many of these ads do exist — but they’re abridged, with the full experience now living on YouTube, building an audience not during commercial breaks in Two and a Half Men, but with active and engaged users. The internet is a new frontier, and the Mad Men exploring it are really stepping up to the challenge.

YouTube’s Most Popular Advertisements of 2010:

1. Old Spice “The Man Your Man Could Smell Like” (24.2M)
2. Nike “Write the Future” (21.2M)
3. DC Shoes “Ken Block’s Gymkhana THREE, Part 2″ (19.0M)
4. Tippex “NSFW. A hunter shoots a bear!” (13.1M)
5. Gillette “Amazing Roger Federer trickshot on Gillette ad shoot” (7.7M)
6. Toyota “Swagger Wagon” (7.6M)
7. ETRADE “New E*TRADE Baby – Girlfriend” (6.5M)
8. Doritos “Crash The Super Bowl 2010 Winner: House Rules” (6.5M)
9. GEICO “Piggy – GEICO Commercial” (6.2M)
10. adidas “adidas originals – Star Wars Cantina” (4.7M)
11. Google “Google Chrome Speed Tests” (4.1M)
12. Kia “2010 Kia Soul Hamster Commercial” (3.6M)

Since the value of advertising and branding is all about engagement (how long and deep a consumer spends with the ad), these new trends will likely impact the kind of marketing we see online in 2011.

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