Back to IndieWire

No Surprise – Most Film Super Bowl Ads Are Targeted at Men

No Surprise - Most Film Super Bowl Ads Are Targeted at Men

The Super Bowl is gearing up to be one big commercial for the big Hollywood boy flicks that will premiere throughout the year.

It’s not like women don’t watch the Super Bowl. They do. And women’s viewership is actually up over the last decade. According to Ad Week, for the 2008 Super Bowl 45.8 million of the viewers were male and 37.7 million women watched the game.

Variety is reporting that at least 13 movies will have commercials during the game and pre-game shows where the ads cost $3 million for 30 seconds. The films that have bought spots include: Transformers: Dark of the Moon, Super 8, Thor, Captain America: The First Avenger, Pirates of the Caribbean: On Stranger Tides, Cowboys and Aliens, Priest, Kung Fu Panda 2, Battle: Los Angeles, Limitless, Rango and The Eagle.

The only film that has any potential appeal to women is Just Go With It starring Adam Sandler and Jennifer Aniston.

It’s also kind of funny that Glee will be the show that follows the game. Doubt we’ll see any ads that appeal to the Glee audience during the game.

This Article is related to: Uncategorized and tagged