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Google Changes Algorithm to Block Low-Quality Content Farms

Google Changes Algorithm to Block Low-Quality Content Farms

Thompson on Hollywood

Applaud Google for doing the right thing in the fight against low-quality content farms. Google has announced that it has altered its search algorithms (stateside for starters) to favor high quality content. They explain here:

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.

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(Hmmm…does this mean my blog gets a LOWER ranking or a HIGHER one?)

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