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Variance Picks Up “How to Live Forever” for U.S.

Variance Picks Up "How to Live Forever" for U.S.

U.S. theatrical rights to writer-director Mark Wexler’s “How to Live Forever” have been picked up by Variance Films, the company’s founder Dylan Marchetti said Tuesday. Variance will release the film on May 13th in New York, followed by other dates nationwide.

Release follows:

New York, March 8, 2011 – Variance Films has acquired all US theatrical rights for HOW TO LIVE FOREVER, the new feature film from acclaimed writer-director Mark Wexler (TELL THEM WHO YOU ARE). Variance founder Dylan Marchetti announced the acquisition today and stated that his firm will release the film in conjunction with Wexler’s World on May 13, 2011 in New York, followed by a national expansion.

In HOW TO LIVE FOREVER, director Mark Wexler embarks on a worldwide trek to investigate just what it means to grow old and what it could mean to really live forever. But whose advice should he take? Does 94-year-old exercise guru Jack LaLanne have all the answers, or does Buster, a 103-year-old chain-smoking, beer-drinking marathoner? What about futurist Ray Kurzweil, a laughter yoga expert, or an elder porn star? Wexler explores the viewpoints of delightfully unusual characters, alongside those of health, fitness and life-extension experts in this engaging new documentary, which challenges our notions of youth and aging with comic poignancy. Begun as a study in life-extension, HOW TO LIVE FOREVER evolves into a thought-provoking examination of what truly gives life meaning. In addition to Jack LaLanne and Ray Kurzweil, the film also features interviews with Ray Bradbury, Phyllis Diller, Willard Scott, Suzanne Somers, and Pico Iyer.

The theatrical release, which will begin in New York City on May 13, 2011, and expand to markets across the country immediately afterwards, will feature in-theater panels and events designed to continue the conversation after the film ends. Details for panelists will be announced shortly before the openings in each market.

“If I’m going to live forever, I can’t think of a better partner than Variance Films.” Wexler stated. “They intrinsically understood both the depth and humor of the film, and we’re all thrilled to share this experience with audiences nationwide. Of course, if I croak before the release, Dylan promises to bring my cryo-preserved brain to the opening!”

In his statement, Marchetti said, “I’m only now discovering that I may not, in fact, be invincible. Which is why it’s refreshing to see a film that examines longevity by asking a very difficult question – ‘is it really worth it?’ – without telling me I have to give up eating meat or drinking martinis, neither of which I have any plans to stop doing.”

HOW TO LIVE FOREVER was produced and directed by Mark Wexler, and made its debut at the 2009 Hamptons International Film Festival.

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