The top 25 newspapers on Twitter, according to The Wrap’s media columnist Dylan Stableford, are led by the New York Times– ahead by a large margin but not growing as fast as many others–followed by The Chicago Tribune, The Wall Street Journal, The Washington Post and in fifth place, The Los Angeles Times.
That is, unless you count the NYT’s web-savvy media columnist David Carr (@carr2n: “David Carr writes Media Equation column, blogs @ Decoder & covers pop culture at NY Times. Tweets news, ephemera and links. Thinks Web nice is the new black.”) as a newspaper on his own. His Twitter following of more than 310,000 puts him well ahead of the LAT. That tells you something about the power of a single voice authentically interacting with readers.
Carr admitted at my Sundance panel on Andrew Rossi’s doc Page One: A Year Inside the New York Times that the NYT brand makes all the difference: “I have this nice, personal brand, but the fact that it’s stapled to this huge megaphone is what makes it important.”
Carr, the author of the confessional memoir The Night of the Gun, about his years of drug addiction, also has a canny sense of self-promotion, as many successful web celebs do; he will be an even bigger name after Page One opens on June 17.
UPDATE: It’s also worth noting that Rupert Murdoch’s stab at an iPad-friendly online newspaper, The Daily, faces tough times ahead.
[Chart courtesy of The Wrap, photo of David Carr courtesy Ray Pride, Movie City News.]