During a discussion at The Cable Show this week, Time Warner Cable Chief Programming Officer Melinda Witmer was open about the idea that consumers could one day access Netflix and Hulu from their cable boxes. Of course, many cable subscribers get their access to these video portals through their broadband component, but this would be something else. You would access Netflix and Hulu video product, as if it were another channel on your cable menu. Here’s more about the idea from paidContent:
“Consumers are getting it on every device that’s coming on an IP basis today but not the set top. They look like a programmer to me and it makes me sense that we’d be doing business with them in the home on our equipment too.” She’s them as apotential fit with TWC’s VOD service.
Is TWC in talks with Netflix or Hulu? “We’ve reached out and I think probably virtually every operator has had some discussions. It’s unclear what their rights are to be able to come to a set-top box, which is an interesting question. But we’re interested in offering our customers what they want and if 23 million people or 25 million subscribe to Netflix, there might be something we can do with them that makes sense. Hulu just offers slightly different windows, a different ad load and an opportunity to sell a consumer a robust VOD product at a price that can make sense for them.”