Levi’s Film Workshop in downtown Los Angeles sounds like an indie-film Tinkerbell: It pops up one day, wholeheartedly devotes itself to supporting filmmakers with equipment, staffing and facilities, until one day it disappears.
Of course, it’s not a fairy tale; it’s a specific marketing scheme for Levi’s outreach to the creative community. That said, at a time when arts funding is close to nil, all advertising should be so handy. Levi’s previously supported a print workshop in San Francisco and a photo workshop in New York. None of them are permanent but others, they say, are soon to come.
The LFW opened April 17 at the Geffen Contemporary Museum, in conjunction with the “Art in the Streets” exhibit, and will remain open through August. Unsurprisingly, some local filmmakers are already wishing it would stay longer. There are equipment rentals, editing suites, a greenscreen, a slow-motion video booth, a phonotrope, a stop-motion multilane animation station, a lending library, friendly staff — and it’s free to everyone.
Among the filmmakers who have become regulars are Roy Lara and Vanessa Cucciaa, who have used the LFW to kickstart their first feature, “The Delusionist.” (Their description: “An unrequited love story… ‘Alice in Wonderland’ meets ‘Pulp Fiction.'” They plan to premiere the film in four segments, each at a different art gallery.) Almost everything they needed to make the film, they confirm, came from LVF.
In the coming weeks, the LVF will team with Los Angeles’ local foodies for “The Hunger: Food X Film,” with workshops, films, an outdoor garden, and more. Mouth-watering workshops for “The Hunger” include a Wild Goodness Planting Party with FutureFarmers and the artists from “Art in the Streets” and a Stop-Motion Title Sequence workshop with food artist Clare Crespo and a dozen others. It all culminates July 14 with a night of film premieres about growing, preparing and serving food. The films will be made in collaboration with workshop participants, directors Aaron Rose and Lorenzo Fonda and local food icons such as Silver Lake Farms, the Kogi BBG truck and chef Ludo Lefebvre.
More LVF details here