In a move that marks the first time in recent memory that the Sundance Film Festival has invited a short film sponsor, Yahoo! will sponsor the Short Film Program at the 2012 edition of the event. Yahoo! will premiere some of the short film selections on its Yahoo! Movies page. Online viewers of the films will be able to vote for an online audience award, which will be presented at the Short Film Awards during next year’s festival.
Last year, Acura and YouTube joined together to screen several shorts on a YouTube’s special Sundance Screening Room page.
The 2012 Sundance Film Festival will run from January 19-29, 2012.
The full release follows.
Yahoo! to Sponsor Short Film Program at the 2012 Sundance Film Festival
Yahoo! to premiere select short films from the Festival online and launch online audience award
LOS ANGELES, CA — To further demonstrate the company’s commitment to the creative community, Yahoo! (NASDAQ: YHOO), the premier digital media company, today announced it is the Official Sponsor of the Short Film Program at the 2012 Sundance Film Festival, which runs January 19-29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah.
As a sponsor, Yahoo! will premiere a select number of short films from the Festival on Yahoo! Movies, a leading online movie destination that reaches 27.5 million users per month. Consumers will also be able to vote for an audience award, which will be presented to the winning filmmaker at the Short Film Awards party taking place during the Festival.
“Yahoo! delivers premium content experiences to both consumers and advertisers,” said Mickie Rosen, senior vice president, Yahoo! Media Network. “Partnering with an iconic institution that promotes talent and creativity not only expands our premium content offerings but also reinforces our commitment to the creative community.”
“The Short Film Program at the Sundance Film Festival has established itself as a launch pad for great storytellers whose work impacts audiences in exciting ways,” said Keri Putnam, executive director of Sundance Institute. “Yahoo!’s sponsorship dramatically extends that impact to millions of users around the world. The Festival and its filmmakers appreciate the support and additional exposure Yahoo! will provide.”
Additional highlights of Yahoo!’s sponsorship will be announced at a later date.
The announcement was made today at the Cannes Lions International Festival of Creativity when Ross Levinsohn, executive vice president of Yahoo! Americas, hosted an on-stage dialog with Robert Redford, founder and president of Sundance Institute, as well as Ben Silverman, founder and CEO of Electus. The discussion focused on the power of storytelling and its role in creating premium content. For more information about Yahoo! at the Cannes Lions festival, visit yadvertisingblog.com or advertising.yahoo.com.